Product & Digital Experience

Mobile Apps

The Challenge: National convenience retail brands needed mobile experiences that could compete for customer loyalty in a crowded market - driving repeat visits, fuel savings engagement, and digital habit formation across diverse regional audiences.

The Approach: Led end-to-end UI/UX design and creative direction across five c-store mobile apps — MAPCO, Stinker, Nouria, HOP-IN, and MAPCO Car Wash — on platforms including Rovertown, Paytronix, and Liquid Barcodes. Each app required a distinct brand voice while sharing a common strategic goal: make rewards effortless, fuel savings visible, and repeat engagement intuitive.

The Impact: Directed ongoing experience design for Nouria’s and MAPCO's flagship loyalty ecosystems, supporting millions of members each across mobile, web, and in-store touchpoints. Built Stinker's loyalty app from the ground up, growing it to 200K+ members and 100K app users. Architected the MAPCO Car Wash and HOP-IN apps from concept to launch.

Back to Top

 Capital One: Voice User Interface

Work samples are protected under NDA, but the scope and impact of this engagement are worth sharing.

At a time when enterprise conversational AI was still an emerging discipline, I helped shape the voice and chat experience for Capital One - one of the largest financial institutions in the US. Working within a global Agile team alongside product, engineering, and data science, I architected dialog flows and NLU intent frameworks that translated complex banking workflows into frictionless self-service experiences - reducing live agent dependency and improving customer resolution rates.

Beyond execution, I helped establish conversational UX standards and mentored designers on voice and chat interaction design, contributing to a methodology that scaled across enterprise deployments. This work gave me a rare early foundation in human-AI interaction design that continues to inform how I approach experience strategy today.

Back to Top

Altaine: Website

The Challenge: Altaine needed a website that could credibly position them as a technology-forward partner for convenience retail and QSR brands — communicating complex platform capabilities in a way that felt clear, modern, and trustworthy to enterprise buyers.

The Approach: Served as Creative Director and UI/UX Designer for the full site — designing all brand and UI assets in Illustrator and Photoshop, directing motion graphics in After Effects to illustrate platform workflows dynamically, and implementing the final experience in Squarespace. Every design decision was made with the enterprise buyer journey in mind: clarity over cleverness, credibility over flash.

The Impact: Delivered a live, brand-forward web presence that elevated Altaine's market positioning and gave their sales team a stronger digital foundation for enterprise client conversations.

MAPCO: Website

The Challenge: MAPCO's existing web presence needed modernization - the brand had evolved, but the website hadn't kept pace. The goal was to create a cleaner, more engaging digital experience that better supported fuel savings discovery, rewards enrollment, location finding, and in-store promotions.

The Approach: Led UI/UX design and creative direction for the full site refresh - designing updated brand assets in Illustrator and Photoshop, providing creative direction for motion graphics, and building the experience in Squarespace. Navigation was restructured to reduce friction across the three highest-traffic user goals: find a location, check rewards, and discover fuel savings.

The Impact: Delivered a modernized web experience aligned with MAPCO's refreshed brand identity, supporting a loyalty ecosystem of 7.5M+ members and serving as the primary digital front door for one of the largest c-store chains in the Southeast.

Back Top

Altaine: Q-JMP

The Challenge: Altaine needed a restaurant-facing order management interface for their Q-JMP platform - a tool that kitchen and front-of-house staff would rely on in high-pressure, fast-moving environments to manage multi-brand, multi-channel order aggregation in real time.

The Approach: Designed the full UI flow in Figma, building a scalable component library and high-fidelity interactive prototypes to support rapid iteration and clean developer handoff. Every design decision prioritized clarity under pressure - large status indicators, streamlined order views, and minimal cognitive load for staff managing simultaneous orders across channels.

The Impact: Delivered a complete, developer-ready UI prototype that gave Altaine's engineering team a clear, well-documented design system to build from - reducing ambiguity in handoff and accelerating the path to production.

Back to Top