Product & Digital Experience
This work reflects my approach to designing digital products that are both intuitive and strategically aligned with business goals. Through UI/UX design and creative direction, I shape experiences that simplify complexity, strengthen brand identity, and drive meaningful user engagement. From mobile applications to websites and platform interfaces, each product is crafted with a focus on clarity, usability, and scalable design systems.
Mobile Apps
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DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2023-2025 |
UI/UX Designer/Creative Director |
Illustrator + Rovertown/Paytronix/Liquid Barcodes |
Mobile App |
The Problem: Create a mobile app for convenience stores that could drive loyalty and digital engagement.
The Solution: Designed and led UI/UX across C-store apps (MAPCO, Stinker, Nouria, HOP-IN, and MAPCO Car Wash) that focused on unified UI systems and user journeys that made it effortless to view rewards, activate fuel discounts, find locations, and manage subscriptions — increasing engagement and repeat visits. In-app creative was designed using Adobe Illustrator, Photoshop, and After Effects, then implemented and managed across Rovertown, Paytronix or Liquid Barcodes platforms for live campaign delivery.
Capital One: Voice User Interface
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DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2017-2019 |
Interaction Designer |
Proprietary Software |
Interactive Voice Response (IVR) |
Under NDA. Samples unavailable.
As a Voice Interaction Designer, I created structured call flows, grammars, and dialog prompts for voice and chatbot applications. I coded and compiled designs within proprietary VUI development environments, performed audio production and editing for system prompts, and conducted unit and UX testing to validate intent handling, error states, and natural language performance.
Altaine: Website
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DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2024-2025 |
UI/UX Designer + Creative Director |
Illustrator, After Effects, Squarespace |
Live Website |
The Problem: Create a modern website that positions Altaine as a technology-forward partner for convenience retail and QSR brands.
The Solution: Designed all brand and UI assets in Illustrator and Photoshop and implemented the site in Squarespace. Directed motion graphics in After Effects to highlight platform workflows and create a more dynamic user experience.
MAPCO: Website
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DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2023-2025 |
UI/UX Designer + Creative Director |
Illustrator, Photoshop, After Effects, Squarespace |
Live Website |
The Problem:Create a website that modernizes MAPCO’s brand and better supports fuel, food, and loyalty engagement.
The Solution: Designed a refreshed web experience with updated UI, cleaner navigation, and brand-forward visuals — improving clarity around fuel savings, rewards, locations, and in-store offerings. Created assets in Illustrator and Photoshop and built the site in Squarespace. Provided creative direction for motion graphics.
Altaine: Q-JMP
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DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2023 |
UI/UX Designer |
Figma |
UI Prototype |
The Problem: Design the full-screen UI flow for Altaine’s Q-Mgr’s restaurant-facing order management app, supporting multi-brand, multi-channel order aggregation. Created high-fidelity screen designs that streamlined order visibility, prep timing, and fulfillment status for kitchen and FOH staff.
The Solution: Designed and prototyped the full restaurant-facing interface in Figma, building a scalable component library and interactive flows to support rapid iteration and developer handoff.