Hi, I’m Christal.
I lead digital experience at the intersection of technology, design, and business growth.
With a foundation in computer science and over a decade of experience across fintech AI, enterprise retail, nonprofit transformation, and national brand ecosystems, I bring both systems thinking and creative clarity to complex problems. My work spans mobile apps, web platforms, loyalty ecosystems, conversational AI, and omnichannel customer journeys.
I’m energized by shaping direction—defining experience strategy, aligning cross-functional teams, and building digital systems that drive measurable impact. While my focus has grown to include leadership and mentorship, I am equally comfortable setting vision and rolling up my sleeves in UI/UX, design and animation to ensure the work is thoughtful, cohesive, and built to scale.
Whether modernizing digital infrastructure, improving engagement flows, or building AI-powered customer experiences, I help teams move from ambiguity to alignment — and from ideas to impact.