Professional Summary

Visionary creative executive with 13+ years leading interdisciplinary teams across brand, UI/UX and integrated campaign development. Combines strategic storytelling with technology-driven design to transform complex challenges into clear, compelling, multi-channel creative solutions. Adept at guiding enterprise, public sector, nonprofit, and mission-driven clients; elevating creative excellence; and building scalable, high-performing creative departments.

Core Expertise

  • Creative Leadership

  • UI/UX Design & Innovation

  • Integrated Campaign Development

  • Cross-Functional Team Management

  • Content & Brand Strategy

  • Agile Project Management

  • Product Design & Development

  • Motion Graphics & Animation

  • Mobile & Web Optimization

  • Customer Engagement & Loyalty

  • CRM Integration

  • Omnichannel Marketing

Professional Experience

Convenience & Energy Advisors | Remote (HQ: St. Petersburg, FL)

Vice President of Marketing

Senior creative and marketing executive leading full-service brand, digital, and content operations for national enterprise clients.

· Set creative vision across mobile, web, campaign, loyalty, and omnichannel experiences, ensuring cohesive brand systems and measurable growth.

· Directed strategic marketing initiatives and integrated third-party platforms and aggregators to maximize ROI.

· Managed cross-functional global teams and spearheaded automation initiatives to streamline processes, enhance efficiency, and scale growth.

2024 - 2026

 Director of Marketing Services                                                                                                      

· Led UX initiatives, digital and print marketing across mobile apps, websites, loyalty programs, in-store signage, and multi-channel campaigns.

· Managed creative production, strategy, and a cross-functional team, driving strategic growth and deepening client partnerships.

2023 - 2024

Senior Digital Designer

· Designed UI/UX and advertising assets for mobile, web, and print platforms, integrating customer journeys with promotional strategies for enterprise-level convenience retail clients.

2023 - 2023

Digital Strategy & UI Consultant | OIC (Nonprofit) - Okinawa, Japan

· Led digital transformation through website redesign, UX optimization, and integrated campaigns.

· Built branding and content strategies that grew reach and donor engagement.

2020 - 2022

User Interaction Designer | [24]7.ai - San Jose, California

· Designed AI-powered voice and chatbot experiences for Capital One using Natural Language Understanding (NLU) technologies to enhance automation, UX and reduce user call times.

· Collaborated across global Agile teams and mentored designers to maintain consistency and performance.

2017 - 2019

Animator & UI Designer | Self-Employed - Los Angeles, California & Rota, Spain                                                       

· Delivered creative design, animation, and digital campaigns for global brands and organizations including Hilton, Hyatt, InterContinental, US Naval Hospital (Rota), Navy-Marine Corps Relief Society (NMCRS) and Chris Brown's World Tour.

· Produced marketing assets, motion graphics, and campaigns across industries from hospitality to entertainment.

2012 - 2017

Education

Master of Science: Digital Cinema: Animation (Distinction) • DePaul University  

Bachelor of Science: Computer Science & Management (Honors) • University of The West Indies