Mobile Apps

The Challenge: National convenience retail brands needed mobile experiences that could compete for customer loyalty in a crowded market - driving repeat visits, fuel savings engagement, and digital habit formation across diverse regional audiences.

The Approach: Led end-to-end UI/UX design and creative direction across five c-store mobile apps — MAPCO, Stinker, Nouria, HOP-IN, and MAPCO Car Wash — on platforms including Rovertown, Paytronix, and Liquid Barcodes. Each app required a distinct brand voice while sharing a common strategic goal: make rewards effortless, fuel savings visible, and repeat engagement intuitive.

The Impact: Directed ongoing experience design for Nouria’s and MAPCO's flagship loyalty ecosystems, supporting millions of members each across mobile, web, and in-store touchpoints. Built Stinker's loyalty app from the ground up, growing it to 200K+ members and 100K app users. Architected the MAPCO Car Wash and HOP-IN apps from concept to launch.