Mobile Apps
|
DATE |
ROLE |
TOOLS/PROCESS |
DELIVERABLES |
|
2023-2025 |
UI/UX Designer/Creative Director |
Illustrator + Rovertown/Paytronix/Liquid Barcodes |
Mobile App |
The Problem: Create a mobile app for convenience stores that could drive loyalty and digital engagement.
The Solution: Designed and led UI/UX across C-store apps (MAPCO, Stinker, Nouria, HOP-IN, and MAPCO Car Wash) that focused on unified UI systems and user journeys that made it effortless to view rewards, activate fuel discounts, find locations, and manage subscriptions — increasing engagement and repeat visits. In-app creative was designed using Adobe Illustrator, Photoshop, and After Effects, then implemented and managed across Rovertown, Paytronix or Liquid Barcodes platforms for live campaign delivery.