MAPCO: Website

The Challenge: MAPCO's existing web presence needed modernization - the brand had evolved, but the website hadn't kept pace. The goal was to create a cleaner, more engaging digital experience that better supported fuel savings discovery, rewards enrollment, location finding, and in-store promotions.

The Approach: Led UI/UX design and creative direction for the full site refresh - designing updated brand assets in Illustrator and Photoshop, providing creative direction for motion graphics, and building the experience in Squarespace. Navigation was restructured to reduce friction across the three highest-traffic user goals: find a location, check rewards, and discover fuel savings.

The Impact: Delivered a modernized web experience aligned with MAPCO's refreshed brand identity, supporting a loyalty ecosystem of 7.5M+ members and serving as the primary digital front door for one of the largest c-store chains in the Southeast.