Altaine: Website

The Challenge: Altaine needed a website that could credibly position them as a technology-forward partner for convenience retail and QSR brands — communicating complex platform capabilities in a way that felt clear, modern, and trustworthy to enterprise buyers.

The Approach: Served as Creative Director and UI/UX Designer for the full site — designing all brand and UI assets in Illustrator and Photoshop, directing motion graphics in After Effects to illustrate platform workflows dynamically, and implementing the final experience in Squarespace. Every design decision was made with the enterprise buyer journey in mind: clarity over cleverness, credibility over flash.

The Impact: Delivered a live, brand-forward web presence that elevated Altaine's market positioning and gave their sales team a stronger digital foundation for enterprise client conversations.